The Bond Advertising and Marketing Group Launches Referral Marketing Services in Toronto

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Toronto, Ontario (PRWEB) July 29, 2007 -- The Bond Advertising and Marketing Group has expanded its client portfolio with the addition of a breakthrough lead generation program designed to help home improvement companies throughout Ontario. While continuing to specialize in promotional marketing for the sports, entertainment and hospitality sectors, Bond Advertising is now tapping into the multi-billion dollar home improvement industry, helping local companies maintain a more productive business while supporting future growth.

Despite its position as the fastest growing industry of the 21st century, the home improvement business has desperately sought new ways to secure customer leads in the wake of tighter restrictions on previous marketing methods. In response, Bond Advertising and Marketing is offering a program that secures quality leads for local dealers through its unique direct advertising approach.

As an established referral marketing leader, Bond Advertising and Marketing's alternative marketing approach has allowed local businesses, from the prestigious Kaneff Golf Properties to Canadian Tire Service Center, to increase traffic and customer loyalty. Now it's helping home improvement businesses grow and flourish at a time when restrictions such as the "Do Not Call" list have been hitting them the hardest.

"Our longtime expertise in creating foot traffic for some of the top golf courses, hotels and restaurants in the area has made it a seamless transition to generate leads for home improvement leaders," said Bond Advertising and Marketing CEO, Brad Rice. " In response to current challenges and changes impacting once effective telemarketing strategies, our program offers a way to get quality, cost-effective leads in a more professional and efficient way."

Bond Advertising and Marketing's field teams provide home improvement companies with the ability to outsource lead generation more cost-effectively. Now they can better target new and potential clients by utilizing the expertise of a business whose core competence is focused on bringing a client's product or service directly to the customer, face-to-face.

These dedicated field teams approach local homeowners with a simple offer of a free estimate on a variety of home improvement services, ranging from window installation to professional paint services. After securing interest, Bond Advertising and Marketing's Distributors connect the potential customer directly to their client's customer care representative to collect more information. The company's job is complete once they've secured a definitive date and time for the first appointment.

"We're making sure our home improvement partners receive a constant flow of the best leads out there, because we're able to qualify every lead face-to-face and offer a compelling service that homeowners already want," said Rice. "Meanwhile, we are very excited that we're able to provide another outlet for our team members to advance and grow within the company."

Whether distributing on behalf of popular area restaurants, car care brands or local sports teams,

The Bond Advertising and Marketing Group connects consumers with local businesses and activities they are already familiar with, but might not have frequented. This referral marketing approach generates new ways for businesses to bring in new and lapsed customers.

As an authorized distributor of referral marketing leader, Smart Circle International, Bond Advertising and Marketing builds upon a proven marketing approach that has helped national and international consumer brands -- from Pizza Hut to the New York Yankees -- significantly increase their business. The Smart Circle's referral marketing model provides results because it allows retail and venue-based businesses to help consumers save money on activities they enjoy by matching the right customers with the best offers in the form of Smart Circle Cards.

The Bond Advertising and Marketing Group also provides a ground floor opportunity to become an entrepreneur with virtually no capital. The company's business model affords opportunities and mentoring for select full-time distributors to build their own business while earning a rewarding income as professionals in the direct advertising business.

About The Bond Advertising and Marketing Group

Established in 2000, The Bond Advertising and Marketing Group is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. More information about Smart Circle International is available at www.smartcircleinternational.com. To speak with a Bond Advertising and Marketing Group representative, please contact Human Resources at:

416-789-2663

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